Webinar: AI Teammates Make It Rain

Generative AI is moving beyond task automation and becoming a true teammate in B2B sales. This shift is changing how selling work gets done and where sellers spend their time.

In this 60-minute virtual session, Mary Shea, PhD helps B2B sales professionals and leaders understand how AI is reshaping modern selling by reducing administrative burden and enabling more time for customer engagement and decision guidance. Attendees will receive a clear level set on where generative AI delivers the most value today and how human sellers and AI teammates work most effectively together.

Participants will leave with a stronger understanding of how to spend less time in systems, more time with customers, and drive improved revenue outcomes. Session Focus and Learning Outcomes Attendees will learn:

• How B2B selling has evolved and where sales teams are today
• Where generative AI performs exceptionally well across market-facing activities
• What AI teammates are and why human and AI collaboration is the performance sweet spot
• Practical B2B use cases across prospecting, account planning, deal progression, and customer engagement
• The ROI sales teams can expect when they embrace AI as a teammate
• What sellers and leaders can do immediately

Mary Shea, PhD is a globally recognized B2B sales and marketing thought leader and Co-Founder and Chief Growth Officer at Meerkat, an AI-powered meeting teammate tool.

She brings more than 25 years of experience across B2B sales, marketing, and technology, including senior leadership roles at Forrester Research, Outreach, and Mediafly. Mary is widely recognized for translating complex market shifts, especially AI, into practical guidance for sales professionals.